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PIRCH is a San Diego based company founded in 2009, that specializes in fixtures and appliances for the kitchen, bath and outdoors. The company has received several prizes and honors as a retailer and for the design of their showrooms, where customers can find what they are going to buy properly installed and working.〔(【引用サイトリンク】url=http://articles.chicagotribune.com/2014-07-06/business/ct-pirch-experiential-shopping-0706-biz-20140706_1_stores-neil-stern-shower )〕 It is currently listed as number 25 on the 2015 Forbes list of America’s Most Promising Companies.〔(【引用サイトリンク】url=http://www.forbes.com/companies/pirch/ )〕 The company changed its name from Fixtures Living to PIRCH in August 2013. ==History== This San Diego-based venture was established in 2009 by James Stuart, a retired commercial real estate developer, after he experienced a string of disappointing retail encounters in the appliance and plumbing sectors while building his home. After conducting a study of the competitive landscape, Stuart determined that there was "a void in the marketplace, left by industries that had remained virtually unchanged for decades." Convinced that consumers wanted a more interactive shopping experience — as well as one that was more aesthetically pleasing - Stuart recruited former business colleague James P. Manning, a likeminded entrepreneur who had previously founded Interstate Plumbing & Air Conditioning in Las Vegas, NV. Together, the co-founders conceived of a store that would inspire consumers to "dream about, play with and choose products for better living." As a result, the company's first showroom, based in San Diego, CA, featured working indoor- and outdoor-kitchens, live showers and baths, and functioning washers/dryers, bucking the tradition of experiences that left consumers "with no real physical connection" to the products they viewed.〔(【引用サイトリンク】url=http://www.bloomberg.com/news/videos/2015-03-27/why-pirch-offers-try-before-you-buy-appliances )〕 The following year, a second location, based on the same concept, was opened in Rancho Mirage, CA.〔(【引用サイトリンク】url=http://www.whfa.org/articles/recent-articles/a-joyfulexperience-dream-play-choose-live/ )〕 With ambitions to grow the venture nationwide, Stuart and Manning decided to expand the company's ownership base. Jeffery R. Sears, a veteran business leader recognized for his ability to grow high-profile companies, was brought on as partner and CEO. In addition, Kevin Burke, of Las Vegas-based Burke Construction Group was brought on as a fourth owner/partner. Once the management team had been solidified, the company embarked upon its expansion plans, targeting Costa Mesa, CA as its third location. Simultaneously, FITCH, a London-based retail design firm, was given the assignment to "completely re-invent the shopping experience in the (and plumbing ) category". On September 10, 2011, the Costa Mesa showroom opened.〔(【引用サイトリンク】url=http://www.kbbonline.com/kbb/projects/A-New-Direction-3120.shtml )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「PIRCH (company)」の詳細全文を読む スポンサード リンク
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